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What is keyword research? How to do keyword research?


Keyword research is the first and most important part of SEO for any blog site or website.

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This is something that every blogger needs to know otherwise he will never be able to rank his blog site in other search engines including Google.

If you are also a blogger and find answers to all these questions then I will help you in this article.

Today I will discuss with you here what is keyword? What is keyword research and how to do it?

So let's not know every step by step.

What are keywords?

Keywords are words or phrases that I, you and other people type in various search engines including Google to get any information.

That is to say, the word or sentence that we search to find the answer or information of a question in search engines is called.

Many people also call it search term or SEO keyword.

What is keyword research?

This is the process of finding keywords (or words and phrases) that different people use in search engines.

And what is done to rank the content of a website or blog site in search engines by optimizing it with those search terms.

Why is it important to do keyword research?

1. First of all, you can find out by doing keyword research what exactly different people are searching for in the search engine.

Because if you create content on a topic that no one searches, then visitors will not come to your site.

2. This will allow you to know the keyword difficulty. How easy or difficult it would be to rank with any keyword.

If you create content with a keyword that has a lot of competition, it will be very difficult to rank.

And again, these would mean that you have to spend for these processes.

3. You can find out the monthly search volume of a keyword, that is, how many people are searching by doing that keyword.

By which you can understand how much traffic or visitors you get per month if you can rank with this keyword.

4. Not only this, with the help of keyword research you can come up with more and more keyword ideas on which to create more new content.

That means you can find more new keywords and create new content from there.

How to do keyword research?

You can do keyword research in a variety of ways, either manually or using a keyword research tool.

But whichever way you choose, there are some important steps that you must follow.

Here I will show you the process of keyword research using a combination of both manual and free keyword research tools.

Keyword research topics we will examine:

  • The keyword
  • Monthly search volume
  • Keyword difficulty
  • Keyword Competitiveness
  • CPC or cost per click

So let's not know how to do keyword research.

1. Google Keyword Planner

Google Keyword Planner is a free keyword research tool from Google that you can use for keyword research.

Although this is for Google advertisers, you can find out the search volume, CPC and new keyword ideas through keyword research.

So let's see how I can do keyword research using Google Keyword Planner.

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First of all you have to go to Google, search for Google Keyword Planner and log in with your Google account.

After logging in, first there will be an option called “Discover new keywords”. You have to click there.

Then you need to enter your main or focus keyword in the search bar and click "Get results".

This will be followed by a search result for the keyword you provided, similar to the example shown in the photo above.

As I searched for example “Make money” as main or focus keyword in the photo above.

And as a search result for that keyword, I know its monthly search volume is the lowest and highest CPC.

Not only this, with the help of this we will be able to know more new keyword ideas and their monthly search volume and CPCO.

You can also search for complete information or search results by targeting keywords by specific country, language and time.

2.Ubersuggest

Neil Patel's Ubersuggest is another great free keyword research tool, but not completely free.

But with this tool you can do a keyword analysis of any keyword in an accurate or proper way.

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For example, as before, I searched for "make money" as our main or focus keyword.

And then you can see in the photo above that Ubersuggest is showing the monthly search volume of that keyword.

It also shows the SEO difficulty and paid difficulty of that keyword so that you can understand that,

How easy or difficult it would be to rank with that keyword and what kind of competition there is to work with that keyword.

You can also find out the CPC of a keyword. In other words, you can understand that if you use this keyword, you will get average money per click from Google Ad.

Not just if you scroll down a bit or go to the Keyword Idea option to search for keywords.

Then you will know more new keyword ideas and their search volume, CPC, keyword difficulty and competition.

3. Keyword Finder

You can also use this keyword finder tool to know the new keyword idea, its search volume, CPC and monthly trends.

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I personally use this tool especially to get new keyword ideas related to the main keyword.

You can also find out the search volume of keywords, ad CPC and annual trend volume.

Not only that, you can also filter keywords by CPC, Monthly Search Volume, Competition and Negative Keywords.

It is not a paid or semi-paid tool, it is a completely free keyword research tool.

4. Google Auto Suggestion (Google auto-suggestion )

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Google Auto Suggestions is a great place to find new and especially long tail keywords.

When we search Google for a keyword or a word, Google already presents us with many questions or sentences related to that keyword.

And the keywords or phrases suggested by this automatic Google are all the keywords or questions that different people search for by typing in Google.

If you create your content using these keywords, you can easily drive traffic to those users who are searching for these specific keywords.

You can better research keyword ideas from Google Auto Suggestions through various keyword research tools.

You will also find more keyword ideas if you go to the bottom or bottom of the search results after searching for any keyword on Google.

In addition to the Google search engine, you can find new keywords in the same way using search engines like YouTube and Bing.

Our last words:

So now you understand that keyword research is an important part of SEO that every blogger must know and do.

Finding the right keywords through keyword research and using it in content can target the right users and rank them in search engines.

Moreover, keywords can help different search engines understand the purpose and content of our site and site content.

So friends, today we know what a keyword is and how to do keyword research.




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