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What is Off-Page SEO and how to do it?


 

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Earlier we discussed in detail what is SEO . Today we will know what is off page SEO and how to do it.

Today I will try to explain this subject to you from my own experience and in my own language.

So we already know that the whole meaning of SEO is search engine optimization.

In other words, it is a technique by which a site or its pages are optimized and made search engine friendly.

So that the site or pages of the site can easily rank in search engines and slow down with more traffic.

Again there are some important parts of SEO in which the main parties are on page, off page and technical SEO.

Of these, on-page SEO is the most important and you can see what we have already discussed.

So let's talk about today's off-page SEO and how to do it.

What is off-page SEO?

Off-Page SEO refers to the activities that you do outside of a website to rank in search engines.

This means that the strategies you use to rank your site in search engine pages from outside the site.

In a very general way, this SEO method is link building and promotion. Let's face it - we don't know the importance of this.

Why off-page SEO is important?

Where search algorithms and ranking factors are constantly changing, none of us know exactly how they work.

Search engines are always trying to find the right way to present the correct and best search results to the searchers.

Although we do not know exactly the complete algorithm, all the studies that have been done on SEO have shown that.

Websites can be ranked through on page, off page and some other quality SEO factors or using techniques.

If a website can do successful off-site SEO then all the benefits that site gets.

  • This will allow the website to rank higher in the SERPs or search engine results pages which will result in more traffic.
  • Page rank will increase between 0-10 and the higher or higher the ranking, the more important the site will be to Google.
  • When a site ranks higher it will get more new customers i.e. more people will be exposed.
  • Site authority will also increase and with it the trust and confidence of the users towards that site will be created.

The difference between on page and off page SEO

Although we can tell the difference from their explanation above, there are two main differences between them.

On-Page SEO

1. In this case you have to optimize the content, description, title and meta tags i.e. the elements inside your site.

2. And on-page factors are content marketing, keyword optimization, internal linking, page speed optimization, and so on.

Off-Page SEO

1. In this case you run some activity from outside the site which gets more traffic to your site, linking of the site and externalization of the site.

2. Off-page factors include backlinks, social media marketing and guest blogging.

How To Do Off-Page SEO

The whole point of off page SEO is link building or backlink creation and that is why it is considered as its heart.

We have already published an article in detail on our site about what backlinks are and how to create them.

If you want to know more about backlinks or link building you must see.

So let's look at some easy ways to do off-page SEO.

1. Guest blogging or guest posting

Guest blogging is a great way to build a link or backlink, and in my opinion the most important free way.

Guest blogging is when you create content for another site as a guest. So many people call it guest posting.

Usually when you create guest posting on another site, you also add a link to your site as a resource.

As a result, the readers of that site can also visit your site through the link attached to that article. And the number of visitors to your site increases.

Not only this, with the help of this you can build relationships with new customers and visitors and also brand promotion of your site.

2. Commenting

There was a time when many people could easily create backlinks by providing a link to their site in another site's blog post comment.

But now most people do not follow this method because many people think that it looks spammy in the eyes of Google.

But to be honest, if you follow the right way and do blog commenting, you can still easily get traffic by building links through it.

Not only this, with the help of this blog you will be able to build a good relationship with the blog owners and other commentators of the site you are blogging on.

3. Broken link building

Broken link building is another simple and effective way to build links or build backlinks.

Follow these steps to take the Broken Link Building Way:

  • First of all, find some blog sites or domains from which you want to earn or receive backlinks.
  • Then check the broken external or outbound links of those sites through some broken link checker tools.
  • Then find a similar page on your site that can be used instead of that broken link.
  • And last but not least, tell the writer, editor or webmaster of that site by mail and provide the link to your page instead of that broken link.

As a result, when they use your page link instead of that broken link, you will get a link from that site.

4. Social media engagement

Now everyone spends most of their time on different social media sites and you are on all these social media platforms.

You can easily build site links to improve your site's off-page SEO from time to time.

Share your site content by creating profiles on platforms like Facebook, Instagram and LinkedIn.

You can easily get a lot of high quality long lasting traffic to your site from these platforms.

5. Q&A site

Yahoo answer and Quora sites are a great way to build your authority or community by creating high quality content.

You can quickly add a lot of unique traffic by writing content on all these sites and adding links to your site.

6. Social bookmarking

Social bookmarking sites are one of the best ways to get instant or fast traffic and build backlinks.

On sites like Reddit, Tumblr and Pinterest you can save your website or web page link as a bookmark.

And when your bookmarks are viewed and shared by different people, they will come to your site through the links attached there.

With the traffic coming to your site, you will also get backlinks from those social bookmarking sites.

If you want to use this method then you must use good quality content and interesting title or tag line.

Our last words:

So friends today we know what off page SEO is, why it is important and how we can do it.

I hope I have been able to give you some ideas on this subject. If you want to know more about Off-Page SEO then you can see this article by Neel Patel by clicking here .

If you like this article, please let me know in the comments and share it with others.


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